Born in Bogotá and enriched by nearly five years of living and learning experiences in vibrant cities like NYC and Detroit, I bring a diverse perspective to my work. With a background in Journalism & Communications and a Diploma Certificate in Music Business from SAE Institute Mexico, I always try to stand out in every creative project I undertake.
Whether it's crafting marketing strategies to enhance brand awareness or managing the BTS production aspect of a marketing campaign, my approach is fueled by a keen attention to detail and an unwavering passion for creativity. My biggest inspiration comes from music, fashion, film, culture, and all the people behind it.
After years working in-house, I moved into digital marketing and then into CRO. Today I'm Project Manager & CRO Specialist at Netalico, working with ecommerce brands on conversion and analytics. The analytical side of that work is what I bring back to live music and culture.